The Run Rate Index / Summer 2026 / Equinox
13
Luxury gym
EquinoxNEW ENTRY
53
Momentum / 100
Score breakdown
Demandsearch trajectory
6
Expansionlocations & platform
5
Capitalfunding, M&A, IPO
3
Pricing powerraising vs discounting
9
Talenthires & leadership
3
Buzzpress volume & tone
4
Why it moved
Quiet quarter, loud pricing: the $40k/yr Optimize longevity tier still carries a 1,000+ waitlist. Top pricing-power score on the Index — health as the new luxury.
What would move it next quarter
A second act beyond pricing — Optimize expanding to more cities, or a demand or expansion signal to balance its one-note profile.Source: Athletech