Score breakdown
Expansionlocations & platform
7
Capitalfunding, M&A, IPO
3
Pricing powerraising vs discounting
6
Talenthires & leadership
3
Why it moved
Hit its 6,000th club and extended Apple Fitness+ to UK & Ireland members — a value ladder built on someone else's content.
What would move it next quarter
Evidence the Apple Fitness+ perk actually moves retention or joins, not just headlines — plus continued global club milestones.