About

About The Run Rate

The fitness industry has no shortage of news. What it's missing is applied intelligence — the data, tactics, and honest analysis that actually helps operators and marketers grow.

That's The Run Rate.

We publish short, punchy editorial for fitness and wellness operators and marketers who are serious about growth. No cheerleading. No generic advice.

What you get
Free
Weekly Roundup
Every Friday — a digest of the week's biggest moves in fitness, wellness, and studio growth. Curated and contextualized.
The Take
Twice-monthly deep dives with operator-ready analysis on the trends, tools, and strategies shaping the industry. Data included.
Free + Paid
Growth Playbooks
Tactical guides for fitness operators and marketers. Acquisition, retention, email, paid media. Free and paid tiers.
Who reads this
This is for you if you're —
  • A fitness studio owner or gym GM
  • A marketer at a gym chain or boutique fitness brand
  • A health tech or fitness SaaS growth team
  • Responsible for acquisition, retention, or revenue in fitness or wellness
This is not for you if you're —
  • A personal trainer looking for client tips
  • A general B2B marketer with no fitness context
  • Someone who thinks "post more on Instagram" is a growth strategy
Join the list
Growth intelligence, not noise.

Join operators and marketers who want the real picture on what's moving in fitness, wellness, and health tech.

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