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Latest from The Take
  • 1. Most studios have no idea where their members are coming from.
  • 2. Fitness studios don't have a marketing problem.
  • 3. Your software vendor added a chatbot and called it AI.

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The Take ■ Apr 19, 2026
Why You Don't Know Where Your Members Come From (And What It's Costing You)
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The Take ■ Apr 5, 2026
Fitness Studios Don't Have a Marketing Problem. They Have a Retention Problem.
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The Take ■ Mar 29, 2026
Fitness Studios and AI Marketing: What's Actually Working in 2026
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