The Run Rate Index / Summer 2026 / Planet Fitness
07
Gym chain
Planet FitnessNEW ENTRY
63
Momentum / 100
Score breakdown
Demandsearch trajectory
10
Expansionlocations & platform
5
Capitalfunding, M&A, IPO
5
Pricing powerraising vs discounting
6
Talenthires & leadership
3
Buzzpress volume & tone
6
Why it moved
Q2 revenue +7.1% and Black Card penetration at 68% — but same-club growth was all rate, not new members. Tops the Index on search demand (+30%) as its "approachable" rebrand lands.
What would move it next quarter
Converting its #1 search demand and 68% Black Card penetration into actual net member adds — the one thing Q2 didn't deliver.Source: Yahoo Finance — Q2 2026