The Run Rate Index / Summer 2026 / HYROX
01
Racing
HYROXNEW ENTRY
76
Momentum / 100
Score breakdown
Demandsearch trajectory
7
Expansionlocations & platform
10
Capitalfunding, M&A, IPO
6
Pricing powerraising vs discounting
8
Talenthires & leadership
3
Buzzpress volume & tone
9
Why it moved
Nothing in fitness is scaling like HYROX — a projected 2M athletes across 107 race weekends on six continents, with events stretching into 10-day residencies. Expansion is maxed; the only soft spot is search demand, already plateaued at a high level.
What would move it next quarter
A capital event (the rumored PE round) or a year-round training product that turns race demand into recurring revenue. The risk: the search plateau tipping into decline.Source: BOXROX — 2026/27 season