The Run Rate Index / Summer 2026 / Crunch Fitness
04
Gym franchise
Crunch FitnessNEW ENTRY
70
Momentum / 100
Score breakdown
Demandsearch trajectory
7
Expansionlocations & platform
9
Capitalfunding, M&A, IPO
4
Pricing powerraising vs discounting
7
Talenthires & leadership
6
Buzzpress volume & tone
7
Why it moved
Crunch 3.0 bolts recovery and boutique onto the value model, plus 20 Phoenix clubs, 50 in Mexico and a New Zealand entry under a new CEO. Growing revenue per member, not just member count.
What would move it next quarter
Proof that Crunch 3.0's recovery and boutique add-ons lift revenue per member, plus the first Mexico and New Zealand openings landing.Source: PRNewswire — Crunch 3.0